The Protagonists: Reuben Cheok, Stylist and Creative Director, Melbourne
Chameleons love The Plotline© and The Plotline© loves chameleons. Recently we connected with one of our favourite customers — stylist and creative director Reuben Cheok who knows more than a thing or two about stepping into character to achieve a goal or a feeling.
“I’m not a morning person but The Plotline© sets up my day, crafting a scene with a bit of intention and motivation, utilising creativity.”
What’s the one book or movie that feels like it’s written about you?
"The Devil Wears Prada" never gets old. Every time I watch it, I feel immersed in every single character—from the opening montage of models to Stanley Tucci’s Nigel, and, of course, both protagonist and antagonist, Andy and Miranda.
I find myself both laughing and crying at the film’s striking accuracy and the sheer ludicrousness with which it portrays the fashion world.
Describe your ideal ‘main character’ morning routine. What’s always part of it?
Some coconut water, a freshly cleansed face with SPF, a dash of dry shampoo to freshen up the bed-hair and a killer two-piece outfit that matches my dog’s harness.
What’s a fragrance that captures the vibe of your current plotline?
‘Siamese Water’ from PAÑPURI. Gloriously stated as an ancient Siamese tradition where ceramic jars of rainwater were steeped with jasmine petals, its exotic floral notes awakens the senses.
What’s your ‘power outfit’ for stepping into a pivotal scene of your day?
Without doubt, it will be my silk-twill kimono twin set from AZ Factory. Its founder believed “loungewear should be just as luxurious as couture,” and with its loose shape and colourful Pop Art-inspired print, it cuts a magnificent silhouette when in motion.
Is there a celebrity or creator you look up to (or someone who's career you admire?)
Tilda Swinton. Ever the chameleon, she has played so many characters and embraced so many looks, but still remained true to herself and authentic.
I always told people I would like to grow up to be Tilda.
What’s one quote, lyric, or mantra that you’ve scribbled in your Plotline that’s been keeping you grounded?
“His story is yet to be told.”
If you could rewrite one ‘scene’ from your past, would you do it, or let it play out?
Tough one. I would say no, let it play out. We can wallow in pity and regret, with the ‘should haves’ or view them with hindsight, but each ‘scene’ has a role to play in shaping the person we are today.
What’s the candle, playlist, or mood-setting ritual that helps you get into character for your day?
Being in the present helps me get into character. It might be mundane or thrilling, but each day brings out a different character.
As a nomad, the location sets the mood. Last week I was sitting in a tiny outdoor cafe to escape the hustle-and-bustle of the busy Bangkok street. The week before, I was curled up under a coconut tree on some remote island. Today, I am back at my familiar and well-worn comfy chair at home.
Saying that, I always have my trusty Mark One pen from Studio Neat, my gratitude journal and now The Plotline. And whatever my mood calls for, my AirPods on standby and some chilled drink close by.
Follow Reuben’s creative work on Instagram at @reubencheok.
And if you too would like to be a The Plotline© journal-ist, order yours here and you might be who we feature next.